How should businesses adopt social media: early bird or second mouse?
Last week Charlie and I spent a lot of time discussing the best way for businesses to embrace social media. We looked at the pros and cons of using a campaign-based approach to social media, where...
View ArticleDeveloping a European social media strategy
An issue for many brands who are developing a social media strategy is how they translate what they do in one country into other markets in which they operate. As a European social media agency, we are...
View ArticleUsing social media in the travel and leisure industry
One sector that is really embracing social media is the travel and leisure industry. And it is an industry well suited to social media and online communities – people share an experience or situation...
View ArticleSocial media campaigns and long-term engagement
As social media is still regarded as a new form of marketing and engagement, lots of companies seem to be more comfortable “trying out” social media as a one-off campaign. Social media campaigns are an...
View ArticleDrupalCon 2010 and the future of Drupal
Last week a few members of the FreshNetworks development team went over to Copenhagen to find out about the latest developments in the Drupal world at DrupalCon 2010. Drupal is the open source content...
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